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According to the Sale Cycle the average abandonment rate in the sales sector is over 73% and the overwhelming majority of abandonments happen in the time period between 1pm and 2 pm.
Among the common reasons for leaving their carts shoppers specify the following:
Very often online shoppers add products to their carts, but don’t complete purchases because of hesitation. Remove the hesitation with the Magento Abandoned Cart Emails extension by getting closer to customers and boost your sales, by motivating visitors to restore their abandoned shopping carts.
Do you know that according to the latest statistics every single cart reminder sent to customers brings about $5 back to online store@ In a highly competitive e-commerce market you just can’t afford ignoring potential profit which could be generated by abandoned carts. So a timely Magento abandoned cart reminder dramatically increases your chances to get another conversion.
Show your customers you highly appreciate them by offering tempting discounts in your Magento abandoned cart email. You can easily personalize your cart reminders and therefore get more powerful feedback.
Remove barriers on the customers’ way to their shopping carts, provide them with the opportunity to restore their carts with one click.
Choose one of the numerous ready-to-send email templates to easily draw customers’ attention to their abandoned carts. Bright and clear templates will help you structure your data and highlight the most important information.
The module allows inserting discount coupons into any of the cart reminders so that customers will be highly motivated to come back to your store and purchase the items from their abandoned carts. E.g. you may send 3 cart reminders to a customer and add discount coupons to 2-nd and 3-rd emails to increase the chance of order.
Different products require different approaches to be sold. Clients who are going to purchase expensive products, for example cars or jewelry, require more attention. So, you can create a special rule for such types of products to send more emailsand promo coupons to potential clients. While visitors who have abandoned their carts with just a few cheap items can receive only one or two cart reminders..
You can create unlimited number of flexible rules to send as many cart reminders as you need with the Magento shopping cart abandonment extension. For each rule you can specify individual number of emails to be sent, e.g. for simple and cheap products it may be 2 reminders, for more expensive ones it may be 4 or 5 emails.
If you are going to send more than one reminder email to particular customers you can specify time periods between cart reminders in a sequence to adjust their sending to your specific needs..
Motivate customers to return to your online store and complete their purchase with coupons. You can specify conditions when the coupons should be automatically sent to clients. E.g. you can send coupons only to the customers whose cart value is more than $200. Also it is possible to choose to which emails to add coupons, e.g. you can send the first cart reminder without coupon and add coupons starting from second or third email.
Usually customers are not likely to register on shopping sites, so it’s very important to have the ability to send follow up emails not only to authorized visitors, but to guests as well. The Abandoned Cart Emails module enables you capture guest emails when visitors fill in the checkout fields to send them cart reminders in case they interrupt the checkout process. The extension captures the customers’ emails with AJAX, so the emails are saved right after they are entered.
While creating a rule you can specify customer groups, order amount, particular brand names etc. Such flexibility will help you to effectively set up mass email sending by accurately targeting it.
You can set the emails to stop automatically after an order is placed or a customer clicks the ‘restore cart’ link. Also it is possible to remove emails from the sending queue. Of course, there’s unsubscribe option for customers.
Use new condition to track how many carts each particular customer has restored this month. Due to this option you get even more precise abandoned cart recovery data and prevent abuse from customers who abandon their carts too often.
History grid shows who of your customers just opened a recovery link, recovered the cart as well as whether they used the attached coupons or not. You can filter and sort the data by rule name, customers’ names and emails, status, etc for effective analysis of your campaigns.
Before an email is sent it gets into the sending queue where you can see all the sending details and edit emails. Modify the scheduled date and time as well as the customer's email address. You can also edit the email templates right from the queue grid.
The module allows you create test emails and send them to the appropriate email address to check out if everything functions correctly.
With the extension you can also:
The most common reasons for cart abandonment mentioned at the very beginning seem to be quite predictable, but there is one interesting tendency – high abandonment rates during the lunch time. Who are those people who browse through online shopping websites and then abandon their carts@ Usually these are the office employees who try to grab a couple of free minutes during the lunch break to find the products they need. But when the break is over they have to close the website without making a purchase.
Hint:Show such customers an easy and clear way to come back to your store to complete the purchase process..
Keeping in mind the info about the latest cart abandonment trends you can easily elaborate more effective email sending policy.
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